Marketing Research – MOBI download

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    Marketing Research
    Methodological Foundations (The Harcourt Series in Marketing)

    by Gilbert A. Churchill, Dawn Iacobucci

    Marketing Research • READ MORE

    • Genres: business, textbooks
    • Publisher: South Western Educational Publishing
    • Release date: May 1, 2002
    • Format: hardcover, 1,006 pages
    • Language: english
    • ISBN: 9780030331015 (0030331013)
    • Author: Gilbert A. Churchill, Dawn Iacobucci

    About The Book

    This market leader has established itself as a classic through seven previous editions by presenting superior, balanced coverage of both the qualitative and quantitative aspects of marketing research. The six stages of the research process provide a solid framework to ensure the development of students’ conceptual and practical understanding of marketing research. It may be used for both upper-division undergraduate and graduate level courses.

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