2020年12月11日 9:00 AM #17427Liz Kreamerゲスト
Methodological Foundations (The Harcourt Series in Marketing)
by Gilbert A. Churchill, Dawn Iacobucci
- Genres: business, textbooks
- Publisher: South Western Educational Publishing
- Release date: May 1, 2002
- Format: hardcover, 1,006 pages
- Language: english
- ISBN: 9780030331015 (0030331013)
- Author: Gilbert A. Churchill, Dawn Iacobucci
About The Book
This market leader has established itself as a classic through seven previous editions by presenting superior, balanced coverage of both the qualitative and quantitative aspects of marketing research. The six stages of the research process provide a solid framework to ensure the development of students’ conceptual and practical understanding of marketing research. It may be used for both upper-division undergraduate and graduate level courses.
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